102 Market Research Standards (Previously Ethics)

Ethical issues are becoming more and more important in business life. This course introduces participants to the key ethical concerns in the management of the research process. The course focuses on the responsibility of researchers to the public, users of marketing research, clients, and suppliers. In addition, this course addresses the impact of recent privacy legislation on marketing research, both in Canada and abroad.
11/21/2017 - 11/21/2017
MRIA Office
21 St. Clair Avenue East
Suite 1102
Toronto, ON Canada

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