403 Advanced Qualitative Marketing Research Techniques

This course is all about going beyond the superficial level of some qualitative research, by exploring ways to probe in depth and uncovering people's deeper attitudes, beliefs and values through projective and enabling techniques. More than 30 different projective techniques are explained, many with examples, and some with detailed case studies. The session also looks at other methods to go deeper and get more out of qualitative research. These techniques can be used in any form of qualitative research from individual interviews to groups.
11/17/2017 - 11/17/2017
MRIA Office
21 St. Clair Avenue East
Suite 1102
Toronto, ON M4T 1L9 Canada

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