Prairie Chapter - Top Brands **Regina**

Market research is one of the most important components in building a brand strategy. Without a solid understanding of how your audiences currently perceive your brand, it's difficult to strike the right balance of reality and aspiration in evolving your brand positioning. Majid Khoury, an advertising strategist, and Insightrix Research will illustrate real life examples of Saskatchewan and Manitoba companies and describe how their brands are perceived. With many local brands being studied, there is a chance your brand might be included! Come have lunch and find out! The presentation will outline strategies and methods for conducting brand research. We'll focus on research techniques that will help you gain a real understanding of people's perceptions, beliefs, and behaviors. What You Will Learn: " What are the top brands in Saskatchewan and Manitoba " The right way to conduct research to build your brand strategy " Common mistakes organizations make when conducting market research "
4/25/2017 - 4/25/2017
Ramada Plaza
1818 Victoria Avenue
Canadiana South
Regina, SK

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