WEB-Combining Semeotics with Other Research Approaches

Applied Marketing Semiotics is now a research approach being deployed by many global brands. Its power lies in helping us understand how consumers process brand messaging components, especially at non-conscious levels, and in different cultural contexts. This presentation will demystify Marketing Semiotics with examples, and provide attendees with practical approaches for integrating a semiotic analysis component into research projects they are deploying.
6/21/2018 - 6/21/2018
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